Maria Shireen is a functional fashion accessories company and maker of the original hair tie bracelet. They design, produce, and market three premium hair tie bracelet collections. Shireen’s husband, Arni, created the bracelets in an effort to eliminate the pressure on the wrist from wearing an elastic and to make the hair tie look more like a stylish bracelet. Shireen and Arni approached Workman Nydegger early in the innovation process to ensure comprehensive IP protection. Recognizing that the jewelry industry is exceptionally prone to imitations, our experienced attorneys promptly completed extensive research to ensure their products were unique and tenable.

Working closely with Shireen and Arni, our attorneys developed a thorough IP strategy and obtained significant protection for the company in the form of copyrights, trademarks for brand names and multiple design and utility patents for the jewelry. Maria Shireen now holds multiple patents worldwide and has become a successful company selling products at some of the largest retailers in the U.S. and in over 40 countries. Through our ongoing partnership, we look forward to continuing to protect and defend Maria Shireen as they develop new designs and continue to grow their brand.